OrangeTee & Tie brings automated digital marketing capabilities and new digital platform to agents via Agent App as part of their Digital Ecosystem.
SINGAPORE, SG, July 15, 2019 – OrangeTee & Tie, Singapore’s third-largest real estate agency, announced today a strategic partnership with DREA, a marketing automation platform for property agents to easily launch digital marketing campaigns for their property listings and services.
With this exclusive partnership, more than 4,200 OrangeTee & Tie agents gain instant access to DREA’s advanced programmatic ad and lead generation capabilities directly from within OrangeTee’s Agent App – one-stop real estate digital ecosystem.
OrangeTee & Tie’s property agents will also see all their property listings auto-synced on OrangeTee’s Facebook page and the DREA.sg portal at no cost. This will allow agents to achieve maximum exposure and visibility on the various digital platforms. It also allows them to take full control over their own marketing through Digital Ads on Google, Facebook, Instagram and hundreds of other high-quality websites, all while boosting their own personal or new launches brand.
In today’s market, consumers also expect immediate responses to their enquiries. Besides reaching a broader audience, DREA’s automated lead nurturing system and chatbot will also allow OrangeTee agents to be highly responsive and to spend their time on higher-value tasks that provide better customer experiences instead.
The partnership is expected to give OrangeTee & Tie’s agents a significant leg up over competitors, in a market environment where consumers are no longer spending time on just a few digital platforms but are continuously moving between multiple social and digital platforms.
“We are excited to be able to partner OrangeTee & Tie on this initiative and to bring their property agents the same proven lead generation technology that is today used by local and international property developers across the 10 key cities we serve”, said Siah Yuet Whey, CEO of DREA.
Steven Tan, Managing Director of OrangeTee & Tie, said, “There is a significant shift in how consumers are beginning their property search, often starting with online market research and a clear vision of exactly what they want out of their future home. As such, digital marketing is now at the forefront of property agents’ marketing efforts. This is why it is imperative that DREA is integrated into Agent App so that OrangeTee & Tie agents can seamlessly execute their digital marketing campaigns after launching their websites via Auto-Website feature.”