SINGAPORE, SG, AUGUST 20, 2018 – OrangeTee & Tie, a real estate agency known in the industry for being at the forefront of technology and innovation is launching Agent App – Singapore’s First One-Stop Real Estate Digital Ecosystem for Property Agents.
OrangeTee’s Agent App is the ONLY app developed by a real estate agency that will help property agents adapt to the fast-changing digital world and transform their real estate business through the collaborative effort of our strategic partners such as 99.co, Amicus, Carousell, EdgeProp, SRX, UOB, as well as our equity partner, Edmund Tie & Company (ET&Co).
Steven Tan, Managing Director, OrangeTee & Tie said, “OrangeTee’s Agent App is not just another mobile app – It is a “Super-App” that aims to build alliances to thrive in the real estate ecosystem, to enhance agents’ productivity for their daily business needs and allowing them to leverage on our partners’ expertise from a single platform to ultimately, provide the best customer-centric services for consumers.”
“Even though digital transformation is ingrained deep in our DNA, we realised that in order to cope with the speed and magnitude of changes arising from the combination of trends such as the evolution of technology, sharing economy and consumers behaviour, we cannot just transform within our organisation, or even within our industry. Instead, we should place our customers at the centre of our business and aim to keep our agents relevant by helping them provide impeccable service standards to their customers.”
“Digital transformation is not a solo journey – it is a journey where we co-evolve and co-innovate with reliable strategic partners such that everyone can leverage on each other’s strengths to play a critical role in the business ecosystem and constantly create better value for the consumers. In other words, business models built on the traditional value chain will inevitably be replaced by those that can contribute and integrate effectively into the ecosystem which will be fundamental in determining business sustainability in the future.”
Agent App is exclusive to all OrangeTee & Tie real estate agents.
About OrangeTee & Tie Pte Ltd
Launched in the new millennium in February 2000, OrangeTee has since established itself as a reputable, dynamic and fast-growing real estate enterprise in Singapore. OrangeTee aims to be the most outstanding and respected real estate enterprise in the region. Our brand image is one of innovation, trustworthiness, value and service.
In 2017, the associate agencies of OrangeTee and Edmund Tie & Company merged to form OrangeTee & Tie. As of this moment, OrangeTee & Tie is more than 4100 strong in property agents and is well-known in the industry for being at the forefront of technology and innovation while being committed to professionalism and service.
The collaborative synergy will offer significant value to all of us facing unprecedented challenges in this digital age and associates will be able to leverage on the combined resources, providing greater depth of personnel, expanded research and continued dedication to quality work and customer service in innovative technology, leading-edge market research and comprehensive training programs. OrangeTee & Tie is expected to have more than 50 residential projects, comprising more than 20,000 units.
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Press Release Appendix
Key features include:
Listing Hub allows agents to create new listings, market your properties, manage and repost existing listings on multiple portals such as 99.co, EdgeProp, Carousell and SRX at one go. The listing hub will continue to expand and sync with more portals so that it will save agents the hassle of managing multiple portals!
Property Search allows agents to find the optimal investment opportunity or dream home for their clients listed by other OrangeTee & Tie agents. Property Search offers the most extensive choices of sale and rental listings; Condominiums, HDB, Landed, Commercial, Projects, Overseas and Corporate which provides the perfect ecosystem for co-broking.
Project Info allows agents to gain access to site maps, floor plans, facilities information and unit info of more than 3000+ condominiums around Singapore. They can also generate personalised Project Info reports for their clients which are presented in a clear easy to read mobile-friendly format.
Caveat allows agents to gain access to caveated transactions of residential, commercial as well as industrial projects and retrieval of information from OrangeTee’s in-house transactions including tenure and purchaser address indicator. pertaining to various estates and towns. Agents can generate and share personalised Caveat Transactions reports for their clients.
HDB Transactions allows agents to gain access to HDB transactions based on flat type, model type, block number. Essential information such as remaining lease will help agents to provide accurate information to their clients. Agents can generate and share personalised HDB Transactions reports for their clients.
Project Marketing allows agents to gain access to all residential, business space and overseas project marketing materials such as sales kits, electronic direct mailers and all essential information required for them to excel in projects that OrangeTee takes pride in marketing.
UOB Affordability Calculator
UOB Instant Property Valuation Search
UOB’s Instant Property Valuation Search is Singapore’s first bank-backed digital valuation service that covers 90% of residential properties in Singapore. It allows agents to receive an instant indicative property valuation by entering the address of the property or search using keywords. UOB’s Instant Property Valuation Search is first-in-market to provide reliable instant online property valuation that can be used for a home loan application with UOB.
UOB GetBanker Service
UOB GetBanker service helps property agents connect prospective homebuyers to the right banker quickly. It refers agents to a UOB banker based on factors such as property type, property zoning cluster, price and the preferred language spoken by the homebuyer. The agent is also able to rate the banker’s service thereafter and to add this banker as a favourite banker for future reference.
Electronic Direct Mailer (EDM) Library
EDM Library allows agents to gain access to a whole library of personalised online marketing materials for project marketing, recruitment and corporate branding. They can easily share them on popular social media platforms or send them directly to their clients.
Blog allows agents to gain access to specially crafted real estate related articles, research reports and OrangeTee’s corporate happenings to help agents build up their community using the concept of thought leadership.
OrangeTee & Tie (OTT) Research
OrangeTee & Tie Research allows agents to gain access to leading-edge research collaterals that will enable agents to provide the best real estate solutions to clients, as well as assist clients in making better-informed decisions.
Training allows agents to gain access to materials and programmes such as Continuing Professional Development (CPD) courses, Real Estate Acceleration & Professional Development Programme, Leadership Acceleration Workshops, Life Skill Learning, Technology Training & Internal Talks. OrangeTee & Tie aims to provide its agents with an active, continuous and result-producing learning experience and to ensure they achieve the highest level of competency and continue to remain relevant in the future.
HDB Floor Plans
HDB Floor Plans allow agents to gain access to a collection of HDB floor plans that agents can use as part of their marketing materials and provide advice to their clients on the layout of the units even before actual viewing.
Proposal allows agents to gain access and generate a comprehensive report consisting of all essential details and analysis to help their clients make probably the biggest transaction decision in their life. The comprehensive report will include factual information, relevant images, data charts, past transactions, and is also personalisable, catering to the individual needs of each client.
ET&Co Research allows agents to gain access to industry-leading market research as well as regular reports on the latest trends in the property market prepared by Edmund Tie & Company’s regional research team, covering residential, office, industrial, retail and investment sectors. Its data-driven approach provides timely information to agents and clients, helping them to respond to current market conditions and make optimal real estate decisions.
ET&Co Auction allows agents to gain access to a widely-recognised method of sale in the Singapore property market. Edmund Tie & Company’s auction team organises monthly auctions that are well-attended by both prospective sellers and buyers each month. To complement the auction process, the team is also conversant with private treaty sales, so that agents and clients have more options in the disposal of their properties.